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Organizations
need to share information across departments, across organizations all over
the globe and between two or more organizations The System Integration
Server goes one step further than simply linking back-end systems together
in real-time at server level. It integrates systems in real-time at desktop
level thus ensuring that all the systems you wish to bring together operate
as one integral system on the user's desktop. No other system does this.
The benefits of
this level of integration are enormous. Take, for example, achieving a
Single Contact View (SCV) which is the reason most organizations seek
system integration. The main problem in setting up real-time data
integration is how to avoid duplicates. Duplicate records means that the
history of a contact will be split and the resultant SCV will probably more
confusing than when you started.
The difference
between a system that uses server level integration only and the System
Integration Server that uses desktop integration as well can be seen in how
the System Integrations Server avoids duplicates. Take a simple operation
such as selecting or adding a record after a search. Server level
integration systems cannot provide a search in a central repository to
check if a record already exists before it is added (unless front-end
modifications are made which are too costly). So they allow a new record to
be added and then check if it is a duplicate.
The result is
duplicate records because automatic matching can never be as good as
matching records by the user at the point of entry. Before long, the
back-end data can get into a mess and your system integration will begin to
have negative affects. This cannot happen with the System Integration
Server because it provides desktop level system integration which allows
the users to search from whichever application they are using without
front-end modifications. The result is seamless integration.
On line
demonstrations and evaluation copies are available. We can also undertake
to advise on how DexPro
can be applied as a database marketing management solution to your specific
circumstances.
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