It helps in improving Return on Investment by catering to the needs of customers in a better way as data provided is up-to-date and real time.
Business strategies can be planned in a better way according to the current market trends as you can access the real time data from various integrated sources all time easily.
Real-time data integration and generalization takes into account strategically important business areas such as finance, sales and marketing along with customer management thus providing you with the data from all sources that in turns helps in analyzing and adopting the various available strategies and to pick out the best of all.
Real-time data integration and generalization enables businesses to respond more rapidly to changing business conditions and needs, harmonizing business benefits and costs.