WHAT IS IT?
Mailing List Compilation software. The ultimate tool for Campaign Managers and Data Analysts. Get instant
campaign counts, suppress, add external lists, de-dupe and compile your campaign
lists the single click way.
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WHY BUY?
Record selection is the key to
best practice in Direct Marketing. Selection requires technical expertise which
is expensive. DexPro eliminates the need for this and consequently the costs
involved. It makes selection possible by non-experts instantly, consistently and
conveniently on your desktop. But there is no reason to make a purchase
decision now. You can try the full version before you buy, free-up resources and
start saving immediately.
MAIN FEATURES
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Provides instantly on screen segmented record counts
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Facility to drop selected records into 'Include' or 'Exclude' for instant
removal of suppressions
¤ Select and suppress records by:
- Category segments
- Value segments
- Value segment combinations (e.g. using RFV selection criteria)
- Drilling down to external data sources
- De-dupe and import matching or non-matching records
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Select in any combination and compile into a single list
¤ Specify the percentage of records to be taken from each segment selected
¤ Provides net and cumulative counts in order of selection
¤ User can set own de-duplication
criteria when importing records
¤ Facility to attach aggregated and/or filtered transactional details as well as
record details for inclusion in the list
¤ Utilises powerful features of MS Access including mail merge, email broadcast,
report generation and exporting to various formats
¤ Facility to maintain communications history
¤ Facility to retrieved saved campaign lists, facility to refresh them with new
data and facility to modify selection criteria
¤ No need to know Standard Query
Language